Tag Archives: Wool Rugs

Designer Rugs: What really makes them a designer label?

It’s a funny old question, what gives a product the right to display a designer tag? To some, it is simply a brand that carries the designer’s name, while others it’s uniqueness, the style or look that makes the product individual and recognisable. There is also an assumption that buying a designer or recognised brand is an assurance, you pay a little more, but you’re going to get better quality.

black and white mockup tag on white surface

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What is a designer and what do they do? A designer is someone who creates plans, patterns and ideas within their various fields, be it fashion, architecture, products, graphics, internet or interiors. Creating a certain look and making it functional is what design is about. An interior designer will use off the shelf paints, wallcovering, flooring and furnishings, or upcycle old furniture to bring the elements together in a unique or interesting way. “Designer brands” tend to create a particular look or style in clothes, handbags, jewellery and watches but have them produced for a mass market.

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While clothing and clothing accessories and to some degree, home furnishings are accepted as designer brands, we rarely see iconic and inspirational designs in motor cars and electrical goods described as designer goods. Steve Jobs of Apple produced truly innovative designs in computers, iPhones and iPods, they look good and function well, why don’t we think of them as designer goods?

We often just assume that designer brands and labels are a 20th-century thing but watch any edition of the Antiques Road Show and the first thing the experts will do, is look for a brand or a hallmark, often hidden on the item. Branding goes way back to medieval times when guildsmen stamped hallmarks on their metal works as a declaration of quality. Later the practice became the norm in high-end hand-painted pottery and porcelain, and it has always been the custom for the artist to sign their name on a unique work of art. So, should a designer product be something that is handmade?

antique classic clock dial

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With items such as cars and electrical goods, we have always seen the brand and logo displayed on the exterior of the product. When it comes to clothing it was possibly denim jeans where we first saw the brand label displayed prominently on the outside of the garment. Brands such as Ted Baker, Calvin Klein, Paul Smith and Vivien Westwood are recognised designers of clothing and their brand is normally displayed prominently on the exterior of their casual clothing and accessories. Generally, these items are produced in bulk, which kind of makes them less exclusive than say a bespoke Savile Row suit.

shallow focus of mercedes benz emblem

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The aforementioned designers also offer a collection of rugs alongside their brand, but the rugs that bare their brand aren’t actually made by the designers. Ted Baker Rugs are distributed by Brink & Campman, Calvin Klein rugs by Nourison and Paul Smith and Vivian Westwood rugs by The Rug Company. Arguably, except for Vivien Westwood whose logo is often woven into the design, these designs are often so unoriginal that they could naturally exist in the marketplace anyway. So, is designer branding just a ploy to make us part with more of our money than we need to? Or do we need to show the label to satisfy our vanity?

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The rugs on sale at iwantarug.com do not have a designer tag but they are comparable with many of the designer rug brands. They are bespoke, meaning they are hand made to the size, shape and colours you require. Rugs and carpet runners that can be made as individual as you require.

We offer a range of over 100 colours in wool and viscose (art silk) yarns there is a choice of textures too, we can carve around design elements to make them more prominent or we can produce in loop pile or a combination of cut and loop pile. Our website offers a host of templates and ideas for you to work from but in the end, it is you who are in charge of the finished design. If there’s a design or colour you want matched, email us an image or send us the design idea to work from.

20181106_135711Our sample service is unlike our competitors in that we provide a colour sample of the rug quality, not colour poms which only show the colour, not the finished quality. There is a small charge to order our samples, but this is refunded once you place the order.

Our online design software is designed to be really simple, all you need to do is input the size of the rug you require, this will quote you the finished price, then you can simply select the base or accent colour of your choice. There are areas in our rug design software that allow you to add pattern elements and build a design from scratch. Or you can email us your own ideas and we will build your design from there. At iwantarug.com there is no second guessing with the finished price or design as it’s all available before you order your feeler and colour samples.

Once we send you the samples and design for approval we are both in a better position for any final adjusts. When you are happy to move to the production stage all you need to do is contact us, we will produce an invoice and take a deposit. The rug will take around 6 weeks to make, once it’s we’ll send a request for the balance of payment.

A bespoke custom made rugs service to fit a standard budget

One hundred percent wool handmade bespoke rugs produced in virtually any length and width, where you choose the colours and design! Yes, believe it or not, there is now such a bespoke rug service available at iwantarug.com. What’s more, this custom made service is pitched at a price that is comparable to like for like qualities from many high street and internet retailers off the shelf brands.

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Rug Design & Colour Templates

Why not be more exclusive in your home furnishings?

It’s always puzzled me why some women get upset at wearing the same dress as someone else at a party. Yet, are quite happy to walk into someone else’s home and happily exclaim, “I’ve got those cushions”.

We are surrounded by mass production, it’s claimed one in ten Europeans are conceived on “Ikea” beds, and one in five Brits use their mattresses. Every time I’ve visited Ikea, I can’t ever recall seeing anyone struggling with a bed or mattress in their trolley. Which makes me wonder, what percentage of soft furnishings and home décor items are we are stuffing into our homes? The mind boggles to think just how many of us actually must have exactly the same décor.

Being individual by having a custom-made rug produced shouldn’t be restricted to the super-rich, at iwantarug.com we want to bring a level of exclusivity to the average householder. Our custom made rugs can be as individual as you, it just takes a few minutes to design, size and colour. Okay, it’s going to be more expensive than your run of the mill rugs, but we’ve pitched our price to be directly comparable with similar quality branded rugs.

 

Size and shape

The most common reason for choosing a bespoke rug is often the size. Our design software will allow the customer to size and price a rug from as small as 60cm x 120cm up to 400cm x 600cm. Long and thin, square, oval, hexagonal or round, the client can manipulate virtually any shape and size. We can do larger and smaller sizes, just call us for a quote.

 

 

Maybe there’s call for a client to have a company or club logo designed into a rug. That isn’t a problem, we just need a good quality image of the logo to start the ball rolling.

The concept of designing a bespoke rug

At Rug Zone we produced many designs that were different and exciting, to escape from the corporately branded styles. To help us visualise our designs as rugs, we developed textured templates and picked the colour from poms, that offered over 1,400 colour options. Which shade of the 50 blue hues should we use with which of the 80 shades of beige? The task became a nightmare.

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1,400 colour options

To simplify the colouring process, we turned to contemporary matt emulsion colour charts, the theory being if the paint is popular then the rug colours will need to match. We also added a splash of classic colours to round off the selection. With all that colour choice we had available, over 90% of the rugs we produced, used less than 50 colours.

To allow the customer to colour and design their own bespoke rugs online, we have adapted the template design system we used to visualise our textured rug images to iwantarug.com. By virtually doubling the colour availability to 96 colours we believe that should be a colour combination for everyone.

Using this controlled colour bank has another advantage, it is possible to have plain samples produced in the quality of the actual rug the customer will receive. We can cut and send the customer feeler samples in the colours to be used in their custom-made rug, alleviating any worries regarding quality, texture and colour. In the unlikely event that there isn’t a colour in our offering, we can always revert back to the 1400 colour poms.

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Production of the feeler samples

Our online design app will allow you to produce and colour, a rug in the size and colours to suit the customer. It’s there to give you a visual impression and cost of the rug. It will distort the design to fit the size of the required rug. Our templates normally assume the rug is going to be an oblong shape, but the client may be opting for a square or a long narrow carpet runner, here the design elements could look a little out of proportion. The client and ourselves will be able to see this instantly, and we will make in-house adjusts to marry the design with the shape of the rug.

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Bespoke rug with border to match marble tiles

As with any bespoke products we expect the customer to want to tweak the design. A typical example is in the above photo of a rug we had recently produced for a client. This customer wanted a rug in a non-standard 180cm x 250cm size to sit centrally in a hall. He requested it coloured in plain cream, with a terracotta and black border to match his marble tiles. We produced the pattern using our standard template and forwarded him the design plan for approval. He asked; “Would it be possible to make the border the same size as the tile”? He sent us the sizes and we reproduced the design template to the exact dimensions of the border tiles. A relatively simple request that is easy to execute, which is what our bespoke rug service is about.

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Adjusting the size of a border

About the rugs we produce.

Over the years we have had many wool rugs produced from handmade carpet suppliers in Bhadohi, also known as “Carpet City”. Located in the Uttar Pradesh region of India, whose most famous landmark is the Taj Mahal, Bhadohi is renowned for the production of carpets and rugs, producing and exporting around 40% of the worlds handmade carpets and rugs. “That’s a lot of experience”.

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Profile our custom made rugs.

Our supplier is highly experienced in the production of hand woven and hand-tufted rugs, they have produced rugs for some of the biggest and most renowned rug brand in the world. The rugs are hand-tufted using 100% wool, it’s a high-grade longer staple length wool that is less prone to excessive shedding. We opt for a shorter, more compact cut pile surface that keeps its shape longer and is better for carving. The backing of the rug uses a good quality hessian and is folded and taped for a clean edge.

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Backing of the finished rug

Because we are buying and shipping direct from the maker, we can keep the costs to a minimum. With no middlemen and no “big brand” marketing costs, we price the finished bespoke rug, delivered to the client’s door, at similar or less per square metre price than high street brands. How cool is that?

Producing bespoke rugs isn’t new to us, however letting the client lose on the design tool, is. We encourage you to take a look, design and share this concept on social media. Any constructive comments that will help make the design, colouration and purchasing experience better, are welcome.

How to Choose the right rug for your home

Modern Chevron Design Rug

Opinions vary as to the function of a rug; on one hand there are some use rugs simply to protect fitted carpet or wood flooring and others use rugs as a decorative centrepiece to a room. With the increase use of real wood flooring in our homes many more large rugs are now used under dining tables and beds. Whatever or wherever your rug is to go, when choosing your new rug, other than colour, there are a few basic things you should take into account theses are size, texture and design.

The Rugs Size:

You will first need to establish the size of rug that you require to cover the area of your floor taking into account the positioning of furniture you are using to compliment the rugs. This can be done with a tape measure by taking the rough length and width of the area you wish to cover. Because manufactures don’t have a standard sizes it is highly unlikely that the rug you select will get the exact size for the area so you will often need to compromise a little, that is to say, you may have to settle for a slightly larger or smaller size.

Modern Chevron Design Rug

When planning to use the rug in conjunction with settees and occasional furniture such as a coffee table, think about the overall effect. The popular option is to sit a coffee table on the rug, however to do this you may require the rug to be fair bit larger than the coffee table or the overall effect of the rug may be lost. In contrast when using a coffee table with a glass top you can often afford to use smaller rugs as the design or texture will be visible through the glass.

When using a rug under a dining table establish whether you require a rug that is large enough to accommodate both table and dining chairs, or just large enough to accommodate the table. Dining room tables are often extendable so don’t forget to allow for this. Popular sizes for rugs under dining tables vary between 160cm x 230cm and 200cm x 300cm.

Using rugs under beds has become increasingly popular particularly on wood flooring as many of us still prefer to step out of bed onto a soft warm rug rather than cold hard flooring. You can use an extra large rug that will cover a large area of unseen and unused area under the bed, whilst there is a degree of waste the advantage is that it will also dampen the sound of creaky old beds echoing around the home. You can also lay smaller rugs each side of a bed a popular bedroom choice for rugs is single or double sheepskins.

The Rugs Texture:
Modern Chevron Design Rug

A rugs texture will vary dramatically from product to product and your final choice will depend upon varying factors including, visual appearance, underfoot comfort and durability. Rugs that have a high degree of intricate design are usually produced closely woven on a short velvet pile, whereas plainer rugs will generally rely on shaggy, twisted or carved textures to enhance the overall appearance. Some rugs will have a combination of textures the most popular being cut and loop, this is a texture of a soft cut velvet pile combined with a harder loop pile.

The Rugs Design:
Modern Chevron Design Rug
Rug designs come in four main styles, Plain, Traditional, Modern or Transitional. Plain rugs use a single colour, classic or traditional rugs are designed using a Persian or Oriental style design usually using a combination of five or more colours. Modern or contemporary rugs use abstract or geometric designs or a combination of abstract and geometric to create a modern design. Transitional rugs are designs that are an amalgamation of traditional and modern designs. A typical transitional design in today’s market would be the many contemporary Damask designs available.

Charity shop chic

Upcycling and charity shop furnishing is all the rage these days but there isn’t really any need to make alterations or do funky things with paint and decoupage if you buy well to start with. There are some things that perhaps are not what you would want in your home without some serious cleaning and detoxing – second-hand shaggy rugs would probably fall into this category – but antique persian rugs along with any furniture with no upholstered parts are often fine after a wipe through with a damp cloth. If drawers or cupboards smell a little musty, it is easy to put that right with a bag of bicarbonate of soda in a corner, perhaps with a few lavender flowers added to perfume the space.

Read the full post at blogspot.co.uk

HOW RUGS HELP MAKE AN INSTANT GOOD IMPRESSION WITH THE NEW IN-LAWS

The in-laws on the cream shaggy rug
Whether you are setting up home together for the first time or have just got married, you will want to make a good impression on those very important people – your significant other’s parents. It doesn’t matter how long you have known them before they make their first visit to your new home, you know they will be looking around to make sure that this is a fit place for their lovely son or daughter to live. Before you think to yourself that it doesn’t matter what they think – you are a grown up, after all – stop! The in-laws’ opinions always matter, even when they are just plumb wrong.

Read the full post at daisyhandbags.co.uk

Rug Zone featured on ITV’s This Morning Program

One of the strange thing about having an online rug business is the unexplainable peaks and troughs of the sales patterns. At around lunchtime today the server suddenly went into overdrive with an unexpected intake of orders. After quick peek at Google Analytics the Real Time statistics confirmed there was an unusually high volume of visitors to the website.

Further investigation revealed that some of our visitors had seen us on TV. Then it dawned on us, “It must be the rugs we sent to This Morning Program, two days previous”. Yes, Linda Barker was doing a feature “Bring the countryside castle look to your home” and requested one our Antique Effect Medallion Natural Look Rugs in Grey for the feature.

Read the full post on blogspot.co.uk

Nursery furnishings for your new rug rat

When you have your first baby, it is easy to get a bit carried away with buying stuff for the nursery because there are just so many gadgets out there in the marketplace and they all manage to persuade you that you won’t be able to live without them. Some things are important of course and anything that enhances baby’s safety is essential buying, but some of the items costing quite substantial amounts of money are only appropriate for the first few weeks and so you have to wonder whether you really do need them or not.



Cot or crib?

A great big cot is perhaps a bit overwhelming for a small baby but you can buy a carry cot that will fit inside it for the early months. Some of the high end price cots can be adjusted for different bed heights so you can make the same piece of furniture do for years and if you have the cost of one of these in your budget it will certainly save money in the long run.

Read the full post at blogspot.co.uk