It’s a funny old question, what gives a product the right to display a designer tag? To some, it is simply a brand that carries the designer’s name, while others it’s uniqueness, the style or look that makes the product individual and recognisable. There is also an assumption that buying a designer or recognised brand is an assurance, you pay a little more, but you’re going to get better quality.
What is a designer and what do they do? A designer is someone who creates plans, patterns and ideas within their various fields, be it fashion, architecture, products, graphics, internet or interiors. Creating a certain look and making it functional is what design is about. An interior designer will use off the shelf paints, wallcovering, flooring and furnishings, or upcycle old furniture to bring the elements together in a unique or interesting way. “Designer brands” tend to create a particular look or style in clothes, handbags, jewellery and watches but have them produced for a mass market.
While clothing and clothing accessories and to some degree, home furnishings are accepted as designer brands, we rarely see iconic and inspirational designs in motor cars and electrical goods described as designer goods. Steve Jobs of Apple produced truly innovative designs in computers, iPhones and iPods, they look good and function well, why don’t we think of them as designer goods?
We often just assume that designer brands and labels are a 20th-century thing but watch any edition of the Antiques Road Show and the first thing the experts will do, is look for a brand or a hallmark, often hidden on the item. Branding goes way back to medieval times when guildsmen stamped hallmarks on their metal works as a declaration of quality. Later the practice became the norm in high-end hand-painted pottery and porcelain, and it has always been the custom for the artist to sign their name on a unique work of art. So, should a designer product be something that is handmade?
With items such as cars and electrical goods, we have always seen the brand and logo displayed on the exterior of the product. When it comes to clothing it was possibly denim jeans where we first saw the brand label displayed prominently on the outside of the garment. Brands such as Ted Baker, Calvin Klein, Paul Smith and Vivien Westwood are recognised designers of clothing and their brand is normally displayed prominently on the exterior of their casual clothing and accessories. Generally, these items are produced in bulk, which kind of makes them less exclusive than say a bespoke Savile Row suit.
The aforementioned designers also offer a collection of rugs alongside their brand, but the rugs that bare their brand aren’t actually made by the designers. Ted Baker Rugs are distributed by Brink & Campman, Calvin Klein rugs by Nourison and Paul Smith and Vivian Westwood rugs by The Rug Company. Arguably, except for Vivien Westwood whose logo is often woven into the design, these designs are often so unoriginal that they could naturally exist in the marketplace anyway. So, is designer branding just a ploy to make us part with more of our money than we need to? Or do we need to show the label to satisfy our vanity?
The rugs on sale at iwantarug.com do not have a designer tag but they are comparable with many of the designer rug brands. They are bespoke, meaning they are hand made to the size, shape and colours you require. Rugs and carpet runners that can be made as individual as you require.
We offer a range of over 100 colours in wool and viscose (art silk) yarns there is a choice of textures too, we can carve around design elements to make them more prominent or we can produce in loop pile or a combination of cut and loop pile. Our website offers a host of templates and ideas for you to work from but in the end, it is you who are in charge of the finished design. If there’s a design or colour you want matched, email us an image or send us the design idea to work from.
Our sample service is unlike our competitors in that we provide a colour sample of the rug quality, not colour poms which only show the colour, not the finished quality. There is a small charge to order our samples, but this is refunded once you place the order.
Our online design software is designed to be really simple, all you need to do is input the size of the rug you require, this will quote you the finished price, then you can simply select the base or accent colour of your choice. There are areas in our rug design software that allow you to add pattern elements and build a design from scratch. Or you can email us your own ideas and we will build your design from there. At iwantarug.com there is no second guessing with the finished price or design as it’s all available before you order your feeler and colour samples.
Once we send you the samples and design for approval we are both in a better position for any final adjusts. When you are happy to move to the production stage all you need to do is contact us, we will produce an invoice and take a deposit. The rug will take around 6 weeks to make, once it’s we’ll send a request for the balance of payment.