Category Archives: A Question on Rugs

Designer Rugs: What really makes them a designer label?

It’s a funny old question, what gives a product the right to display a designer tag? To some, it is simply a brand that carries the designer’s name, while others it’s uniqueness, the style or look that makes the product individual and recognisable. There is also an assumption that buying a designer or recognised brand is an assurance, you pay a little more, but you’re going to get better quality.

black and white mockup tag on white surface

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What is a designer and what do they do? A designer is someone who creates plans, patterns and ideas within their various fields, be it fashion, architecture, products, graphics, internet or interiors. Creating a certain look and making it functional is what design is about. An interior designer will use off the shelf paints, wallcovering, flooring and furnishings, or upcycle old furniture to bring the elements together in a unique or interesting way. “Designer brands” tend to create a particular look or style in clothes, handbags, jewellery and watches but have them produced for a mass market.

shallow focus photography of three people holding square panels

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While clothing and clothing accessories and to some degree, home furnishings are accepted as designer brands, we rarely see iconic and inspirational designs in motor cars and electrical goods described as designer goods. Steve Jobs of Apple produced truly innovative designs in computers, iPhones and iPods, they look good and function well, why don’t we think of them as designer goods?

We often just assume that designer brands and labels are a 20th-century thing but watch any edition of the Antiques Road Show and the first thing the experts will do, is look for a brand or a hallmark, often hidden on the item. Branding goes way back to medieval times when guildsmen stamped hallmarks on their metal works as a declaration of quality. Later the practice became the norm in high-end hand-painted pottery and porcelain, and it has always been the custom for the artist to sign their name on a unique work of art. So, should a designer product be something that is handmade?

antique classic clock dial

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With items such as cars and electrical goods, we have always seen the brand and logo displayed on the exterior of the product. When it comes to clothing it was possibly denim jeans where we first saw the brand label displayed prominently on the outside of the garment. Brands such as Ted Baker, Calvin Klein, Paul Smith and Vivien Westwood are recognised designers of clothing and their brand is normally displayed prominently on the exterior of their casual clothing and accessories. Generally, these items are produced in bulk, which kind of makes them less exclusive than say a bespoke Savile Row suit.

shallow focus of mercedes benz emblem

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The aforementioned designers also offer a collection of rugs alongside their brand, but the rugs that bare their brand aren’t actually made by the designers. Ted Baker Rugs are distributed by Brink & Campman, Calvin Klein rugs by Nourison and Paul Smith and Vivian Westwood rugs by The Rug Company. Arguably, except for Vivien Westwood whose logo is often woven into the design, these designs are often so unoriginal that they could naturally exist in the marketplace anyway. So, is designer branding just a ploy to make us part with more of our money than we need to? Or do we need to show the label to satisfy our vanity?


The rugs on sale at do not have a designer tag but they are comparable with many of the designer rug brands. They are bespoke, meaning they are hand made to the size, shape and colours you require. Rugs and carpet runners that can be made as individual as you require.

We offer a range of over 100 colours in wool and viscose (art silk) yarns there is a choice of textures too, we can carve around design elements to make them more prominent or we can produce in loop pile or a combination of cut and loop pile. Our website offers a host of templates and ideas for you to work from but in the end, it is you who are in charge of the finished design. If there’s a design or colour you want matched, email us an image or send us the design idea to work from.

20181106_135711Our sample service is unlike our competitors in that we provide a colour sample of the rug quality, not colour poms which only show the colour, not the finished quality. There is a small charge to order our samples, but this is refunded once you place the order.

Our online design software is designed to be really simple, all you need to do is input the size of the rug you require, this will quote you the finished price, then you can simply select the base or accent colour of your choice. There are areas in our rug design software that allow you to add pattern elements and build a design from scratch. Or you can email us your own ideas and we will build your design from there. At there is no second guessing with the finished price or design as it’s all available before you order your feeler and colour samples.

Once we send you the samples and design for approval we are both in a better position for any final adjusts. When you are happy to move to the production stage all you need to do is contact us, we will produce an invoice and take a deposit. The rug will take around 6 weeks to make, once it’s we’ll send a request for the balance of payment.

A bespoke custom made rugs service to fit a standard budget

One hundred percent wool handmade bespoke rugs produced in virtually any length and width, where you choose the colours and design! Yes, believe it or not, there is now such a bespoke rug service available at What’s more, this custom made service is pitched at a price that is comparable to like for like qualities from many high street and internet retailers off the shelf brands.


Rug Design & Colour Templates

Why not be more exclusive in your home furnishings?

It’s always puzzled me why some women get upset at wearing the same dress as someone else at a party. Yet, are quite happy to walk into someone else’s home and happily exclaim, “I’ve got those cushions”.

We are surrounded by mass production, it’s claimed one in ten Europeans are conceived on “Ikea” beds, and one in five Brits use their mattresses. Every time I’ve visited Ikea, I can’t ever recall seeing anyone struggling with a bed or mattress in their trolley. Which makes me wonder, what percentage of soft furnishings and home décor items are we are stuffing into our homes? The mind boggles to think just how many of us actually must have exactly the same décor.

Being individual by having a custom-made rug produced shouldn’t be restricted to the super-rich, at we want to bring a level of exclusivity to the average householder. Our custom made rugs can be as individual as you, it just takes a few minutes to design, size and colour. Okay, it’s going to be more expensive than your run of the mill rugs, but we’ve pitched our price to be directly comparable with similar quality branded rugs.


Size and shape

The most common reason for choosing a bespoke rug is often the size. Our design software will allow the customer to size and price a rug from as small as 60cm x 120cm up to 400cm x 600cm. Long and thin, square, oval, hexagonal or round, the client can manipulate virtually any shape and size. We can do larger and smaller sizes, just call us for a quote.



Maybe there’s call for a client to have a company or club logo designed into a rug. That isn’t a problem, we just need a good quality image of the logo to start the ball rolling.

The concept of designing a bespoke rug

At Rug Zone we produced many designs that were different and exciting, to escape from the corporately branded styles. To help us visualise our designs as rugs, we developed textured templates and picked the colour from poms, that offered over 1,400 colour options. Which shade of the 50 blue hues should we use with which of the 80 shades of beige? The task became a nightmare.


1,400 colour options

To simplify the colouring process, we turned to contemporary matt emulsion colour charts, the theory being if the paint is popular then the rug colours will need to match. We also added a splash of classic colours to round off the selection. With all that colour choice we had available, over 90% of the rugs we produced, used less than 50 colours.

To allow the customer to colour and design their own bespoke rugs online, we have adapted the template design system we used to visualise our textured rug images to By virtually doubling the colour availability to 96 colours we believe that should be a colour combination for everyone.

Using this controlled colour bank has another advantage, it is possible to have plain samples produced in the quality of the actual rug the customer will receive. We can cut and send the customer feeler samples in the colours to be used in their custom-made rug, alleviating any worries regarding quality, texture and colour. In the unlikely event that there isn’t a colour in our offering, we can always revert back to the 1400 colour poms.


Production of the feeler samples

Our online design app will allow you to produce and colour, a rug in the size and colours to suit the customer. It’s there to give you a visual impression and cost of the rug. It will distort the design to fit the size of the required rug. Our templates normally assume the rug is going to be an oblong shape, but the client may be opting for a square or a long narrow carpet runner, here the design elements could look a little out of proportion. The client and ourselves will be able to see this instantly, and we will make in-house adjusts to marry the design with the shape of the rug.


Bespoke rug with border to match marble tiles

As with any bespoke products we expect the customer to want to tweak the design. A typical example is in the above photo of a rug we had recently produced for a client. This customer wanted a rug in a non-standard 180cm x 250cm size to sit centrally in a hall. He requested it coloured in plain cream, with a terracotta and black border to match his marble tiles. We produced the pattern using our standard template and forwarded him the design plan for approval. He asked; “Would it be possible to make the border the same size as the tile”? He sent us the sizes and we reproduced the design template to the exact dimensions of the border tiles. A relatively simple request that is easy to execute, which is what our bespoke rug service is about.


Adjusting the size of a border

About the rugs we produce.

Over the years we have had many wool rugs produced from handmade carpet suppliers in Bhadohi, also known as “Carpet City”. Located in the Uttar Pradesh region of India, whose most famous landmark is the Taj Mahal, Bhadohi is renowned for the production of carpets and rugs, producing and exporting around 40% of the worlds handmade carpets and rugs. “That’s a lot of experience”.


Profile our custom made rugs.

Our supplier is highly experienced in the production of hand woven and hand-tufted rugs, they have produced rugs for some of the biggest and most renowned rug brand in the world. The rugs are hand-tufted using 100% wool, it’s a high-grade longer staple length wool that is less prone to excessive shedding. We opt for a shorter, more compact cut pile surface that keeps its shape longer and is better for carving. The backing of the rug uses a good quality hessian and is folded and taped for a clean edge.


Backing of the finished rug

Because we are buying and shipping direct from the maker, we can keep the costs to a minimum. With no middlemen and no “big brand” marketing costs, we price the finished bespoke rug, delivered to the client’s door, at similar or less per square metre price than high street brands. How cool is that?

Producing bespoke rugs isn’t new to us, however letting the client lose on the design tool, is. We encourage you to take a look, design and share this concept on social media. Any constructive comments that will help make the design, colouration and purchasing experience better, are welcome.

Where can I find rugs at sale prices?

Shaggy RugsRugs are back in fashion, although some would say that they never really went away, and if you are looking to join in with fun, you will have plenty of places to choose from for your supplies. But a buying good quality rug is not a throwaway decision and you would be best advised to research your preferred type before going shopping online.

Quality and reasonably priced?

There is often a compromise that shoppers are forced to make with regards finding a well-made rug that suits their budgets. And sometimes the vendor in question is happy to supply a cheaper item that seems to answer this dilemma. Sadly, a few months later, the rug in question is already showing signs of an inferior build quality. Mass produced products can easily be bought from developing nations at a tiny cost to the UK-based buyers. And this is what a lot of disappointed rug customers are finding out.

Rug Zone is different!

You may want to avoid the run of the mill shops that happen to do a sideline in rugs, because Rug Zone are the UK specialists in these bespoke flooring mediums. They have an extensive collection of well-made rugs that can fit any budget without compromising on quality!

But how?

Rugs have always had a high status that is richly deserved due to the history and beauty that each quality product has to offer. In recent years, the rug manufacturing process has come on leaps and bounds and this has affected the cost in a positive manner. Rug Zone also buys its stock in a large enough quantity to be able to reduce the costs to you, the customer.

Enough is enough

Anyway, that’s taken care of the cost issue, so let’s talk about a few rug options that could be the answer to your flooring options:

Hall runners – These are essentially those long rugs that usually adorn hallways and the like. They are excellent for trapping dirt from incoming boots and also make the interior space look rather fabulous.

Persian rugs – Hailing form the mysterious Middle-East, these classic products are beautiful enough to hang on your living room floor, but they are equally at home underfoot.

Shaggy pile rugs – Luxury for your eyes and feet, a shaggy number is just what you need after a hard day in the office or shopping, just perfect!

See you soon?

When you decide that rug shopping is on your to do list, please check our Rug Zone and you could soon be up to your neck in luxury floor medium!

Why consider buying rugs online?

Rugs by Rug ZoneAs is the case with many other items nowadays, there are two ways you can buy rugs, regardless of the type or style you want. You can go to a local carpet store and buy them or you can buy your rugs online. In terms of convenience and ease purchasing online definitely has its perks. You can see the entire range from the comfort of your computer and you’ll be able to choose and buy your chosen rugs quickly and easily with just a few clicks of your mouse.

You’ll also be likely to get a far bigger selection of rugs to choose from. Carpet stores generally dominate their display area with fitted carpets only dedicating a small selection for rug stock. In contrast, online rug stores will be specialists they may even have a warehouse in which they store everything, and they can list it all online for you to choose from. You can see all the sizes and options available and easily browse through the sale items as well. Yes, rugs on sale are easy to find online and there is no opening time to adhere to either.

Of course you cannot see the actual rug in front of you, but with the sizes and options you need plus accurate pictures to look at, what else do you need? You can easily look through the collection, take some measurements and see whether your chosen rug will fit the space you have to put it in.

One of the best aspects of buying rugs online is yet to come. You will get delivery direct to your door, which is especially useful if the rug you want is very big. Even if you have a car you’d have to carry the rug to the car and fit it inside – and that can be a real task. So you can see it is possible to cut out all the hard work involved and get the rugs you want without getting into a pickle while you do so. Even if there is a delivery charge it is more than worth the hassle you will be eliminating from the proceedings.

If you were in any doubt about buying rugs online, your fears should have been assuaged by now. In fact, why not check the latest collections at Rug Zone and see if you can find the very designs you’ve been looking for? With everything in front of you on your computer, you could have just the rug you wanted.

Cool and classic – neutral look rugs for that elegant touch


Quite a well-known design idea is to add a brightly coloured rugs to a neutral room to make a statement but it also works the other way around. If you have gone for a bright strong colour on the walls or paintwork or have opted for a bright sofa or chairs you can tone down the room with a neutral rug. Rug Zone have a fabulous range of rugs in neutral tones and you will soon see that they come in all different styles, from traditional rugs right through to very modern shaggy rugs which depend on their texture for impact.
So many choices

Traditional rugs in pale or neutral tones can’t fail to look really expensive and this is great because only you will know that they have not cost you the earth. Classic Arabic designs have not changed for generations and the pale and ‘washed out’ palette suggests age and value as soon as you lay them on the floor. Budget rugs when bought in a classic design always look good and the wonderful thing about choosing this kind of rug is that they will stay looking good for years and will happily blend in no matter how many times you change your colour scheme.

Family choices

If you have a large family or most of your rooms are high traffic areas you might think that a neutral rug is not for you but in fact there are plenty in the Rug Zone range that don’t mind hard work. By choosing a flat weave rug you don’t have to worry about the pile filling up with mud and all the other lovely things that kids and pets track in. They are easy to keep clean and look good in any environment, but they really come into their own in hallways, conservatories and kitchens.

Neutral rugs

Neutrals don’t have to be light coloured either – going for the darker end of the spectrum also gives a great effect, especially if your room is not bright so much as ‘busy’. Chocolate and coffee coloured rugs make any space look very luxurious and are suitable for bedrooms as well as living and dining rooms. If your surroundings are mostly pale, a shaggy rug in a cappuccino or milk chocolate colour will make the whole room look very expensive, even though you have achieved the effect with a budget rug.

Circular rugs add space and definition

Envy Round Rugs

It is a common misconception that circular rugs are hard to use in a room because they take up a lot of room, but this is not necessarily so. If you are lucky enough to have a large space in the centre of a room a circular rug does look lovely, but it is quite okay to let one of the edges ‘disappear’ under a sofa, chair or other piece of furniture. You still have the other curved edges which can do a lot to soften a severe look, so if you are stuck with a plain decor which you cannot change, a circular rug would be a good addition.

Many traditional rugs are circular and their designs are specifically changed to allow for this shape. Because of this, you can mix rectangular and circular rugs of traditional design without having to use a different motif. The other way of getting a look which takes the eye from one area of the house to another but in different shaped rugs is to stick with one colour. Various different shapes can be used then, but the single shade will make sure that the room does not look bitty and annoying.

Circular rugs are perfect for bold, modern designs, especially some of the floral ones which use a single ‘fantasy’ blossom as a motif, sometimes offset to one side, or in the middle. Modern rugs are easy to furnish with and they go with any kind of decor, even traditional ones as they make such a firm statement that they can almost be considered works of art in their own right. Rug Zone has a wide choice of modern circular rugs which work well in any size, so you could use them under a desk or table or as a centrepiece to a room.

Because Rug Zone hold such a huge stock, you will always find good discounts and you can probably treat yourself to a bigger rug than you thought was in your budget. With a circular rug it certainly pays to get the biggest you can afford as it fills the space better and doesn’t look skimpy. When buying a circular rug, make sure you measure your room in both directions, because a round rug can be a trip hazard if it impedes a door or needs to be folded to accommodate the size.

Can rugs really finish off your new decor?

cot3937natchoDecorating is a really exciting job to do around the house and when it is finished there is a great feeling of satisfaction. Most people start by choosing the predominant colour and painting or wallpapering the walls. Curtains are a big outlay so they usually come next but what is often forgotten is the floors. Sometimes the fitted carpet has to stay for reasons of cost or there is already a laminate or wooden floor, but there is no need to compromise. By adding some inexpensive rugs you can finish off your room perfectly and round off your look without spending a fortune.

If you have done just one room, using rugs to tie other rooms’ decor in with it is a cheap way of achieving a coordinated look without too much trouble. By picking one of the main colours in the newly decorated room and bringing wool rugs through into other spaces, you can really make the whole house look as though it has been decorated too. Traditional rugs have a big part to play here in a reverse fashion – if you bring a traditional rug into a newly modernised room, it ties it in with the rest of the house which might be waiting for its makeover.

You can put the finishing touch to a room by choosing a rug which really underlines the style. By adding a very modern rug to a minimalist interior, you can show that this is the style you are aiming for in no uncertain terms. A shaggy rug will make it clear that this is a room for luxury and relaxation. A rug with a hardwearing flat pile or a natural rug such as raffia or bamboo shows that this is a room where work is done. Rugs are a perfect finish because they are not expensive – in fact you will find cheap rugs on for under £20 and so you can make a statement in any part of the house for less than the cost of a takeaway!

Successful decorating is largely a matter of knowing when to stop – adding rugs and mixing and matching, especially when you choose cheap rugs, is a great way to have a bit of fun at the end of a long and possibly fairly pricey job and moving them around until you have just what you want to achieve the look you want.