The TV’s designer choice for rugs

Rugzone.co.uk is often the first stop for the interior designers of the ITV’s popular daytime TV show “The 60 Minute Makeover”. If you are unfamiliar with the show it is a lifestyle show where there are usually four rooms in a home completely redecorated and refurnished in 60 minutes, or two sessions of 30 minutes. It’s a tall order and often a pleasant surprise to the unsuspecting householder.

With such stringent time restraints you can imagine that rugs will be a popular option for designers to give a tired room a brand new look. As many of the rooms decorated have existing flooring, rugs make the ideal companions. The shows designers make excellent use of modern wallpapers, curtains and furnishing to create rooms with a totally modern and different look and the rugs on the floor along with pictures on the walls give the rooms that finishing touch.

By far the most popular style of rug used by the shows designers is Shaggy rugs or Shag pile rugs. They range form standard machine made shaggy rugs to hand tufted rugs, leather shaggy rugs produced with rough cut waste leather and new generation sparkling polyester shaggy rugs that are hand hooked or hand knotted by Indian Craftsmen.

In the conventional rug styles black is becoming increasingly popular with designers. Modern and transitional designs offer the designers a great median, often using them in conjunction with matching feature wallpaper to make stark contrasts against wood flooring and lighter furnishings.

In many rooms the designer will want to make a bold statement with a contemporary modern design and look either towards the wool and acrylic abstract handmade rugs or the ultra modern machine made rugs that use sharp coloured polypropylenes. On the odd occasion a room may be better suited to a traditional rug, and in many and again it is not uncommon for the designer to choose a traditional rug with a black theme.

Generally pattern and texture is the first thing the designer will look for, but in many cases there is another important element why RugZone.co.uk become the designer’s choice. Fast Delivery; Rug Zone are a dedicated Internet sales operation with literally thousands of rugs available for immediate dispatch. A rug ordered before 2pm in normally inspected, wrapped and dispatched for next working day delivery. This makes Rug Zone the perfect option when a designer is up against a deadline.

The show will end with a walk around by the surprised householder who has usually just popped out on a shopping trip or a day with the kids. As the presenter takes the householder from room to room she explains what the room was like and what has been done. It is usually the finishing touches that are the thing that draws the most attention from the householder, a few cushions here, a window blind, a picture or mirror hanging on the wall and of course a beautiful rug on the floor

What TV shows such as 60-minute makeover prove is accessorising a room doesn’t actually mean spending a fortune, with careful planning you can change the look of room without the expense of decorating or changing furniture. Simple accessories such as cushions and rugs can give a room a brand new look in under a minute.

It’s great value that builds customer loyalty

Cheap and nasty products simply don’t cut the mustard when it come to building customer loyalty! In these recession bitten times it is more important to give the customer best value for money rather than a cheap price on a lousy product. Giving the customer better value for money increases loyalty meaning they’re more likely to recommend friends, in turn their friends are only likely to buy if they also perceive the product as great value.

Recently we have been looking to replace a discounted rug range, the product had been one of our biggest selling ranges but after six years of production the manufacturer decided to put it out to pasture. This product was a big seller for one simple reason, it was such good value. To replace the range has proven difficult as the alternate products offered by manufacturers were budget, cheaper versions of the original. Because we wanted the replacement rug to be equivalent or better than the original we commissioned a manufacturer to produce a chunkier version, virtually doubling the pile weight of one of their existing ranges. The samples have now been produced of the new heavier quality and look and handle miles better than the original range it is replacing.

The deal has been done so we will soon be offering this new yet to be named 3.5kg heavy weight shaggy rug in options of plain, tonal and patterned and in sizes ranging from Small 80cm x 150cm at around £39.99 to X Large 200cm x 290cm at around £169.99.