I want a rug dot com

Encove Ltd has just launched iwantarug.com a brand new website for marketing and selling rugs. The challenge was to create a website that had the same low prices and fast dispatch as their highly rated Rugzone.co.uk website but enhancing the on-line experience by making it even easier to navigate.

The conventional way to search for a rug on a websites is to continually click through the endless categories of rug ranges hoping that you find the colour shape and size. Searching for rugs with iwantarug.com is very different to that of our competitors. We understand that customers generally don’t think of rugs by brand in the same way as they would say an electrical appliance. This means generic descriptions of rugs vague so searching using keywords is less effective.

At the iwantarug.com site you are not presented with a bank of categories; instead you simply narrow your search by selecting the shape of the rug you require. The next stage is to identify whether you want small rugs, medium rugs or large rugs, then the basic colour spectrum. In as little as three clicks your option are narrowed to just handful of rugs that should suit your requirements in shape, size, colour and of course price. Additionally there is a quick link on the description of the listing that when clicked will show you all other size and shape options in the selected colour and design.

Once you have selected your rugs, ordering is a simple process of completing your details and selecting your method of payment. You can pay with your credit card via our secure server or over the phone, if you have a PayPal or Goolge account you also have that payment option too. The delivery turnaround is fast, orders from stock paid for Monday to Friday before 2pm the rug should be delivered to your home the next working day.

All in all, the customer has the benefit of buying from one of the most experienced rug sellers on the Internet today.

Buying rugs to sell at competitive prices

The vast majority of Internet rug dealers build their business on the back of stocks held by wholesalers and importers. That is to say, they do not invest in stock; instead they simply lift photos from the rugs supplier catalogue and offer them on their web site. When the customer orders rugs from the website the retailer must then order the rugs from the wholesaler or importer, wait for the rugs to be delivered to their premises, then make arrangements to deliver to the end user, the customer. Not only is this method of selling costly to the end user it can take at best ten days to two weeks to process and deliver an order.

Any importer of rugs will tell you that transportation of goods is a major expense which inevitably has to be paid for by the end user. Because there is no mass production of rugs in the United Kingdom most machine made Wilton rugs are imported from Belgium, the Middle East or Turkey while handmade rugs are imported from India, Pakistan and China where labour is considerably cheaper. As rugs are generally bulky the burden of delivery charges can be a relatively high proportion of the end product price. A typical internet rug retailer who is operating using wholesale or importers stocks must additionally carry the weight of the operating costs and profit margins of his suppler plus the delivery costs to his door and also to the end user.

As a sole internet trader Rug Zone follows the principals of giving the consumer a combination of low prices rugs and fast delivery. Stock is stored and controlled in the main warehouse in Sunderland for same working day dispatch on orders processed before 2pm. Bulk purchasing it the key to the success of Rug Zone operation as buying rugs direct from manufactured by the container means lower prices can be negotiated with suppliers. Delivery and transportation costs are kept to an absolute minimum as the rugs are delivered direct from the factory to warehouse cutting out any middle men.

Ordering rugs in larger quantities also means Rug Zone has more control over the finished product. At Rug Zone the research and development team strive to bring rugs that are a little more unique, by creating rugs with new and diverse designs, rugs in larger size, shape and colour variation and with different textures to their competitors.

When a customer orders rugs on the Rug Zone website they usually get next working day delivery, exclusive designs and lower prices for superior qualities. Rug Zone do not sell rugs as an add-on to carpets or other products, they are dedicated to the business of providing rugs at a competitive price. Genuine savings of 30% or more can usually be achieved on like for like rugs with rugzone.co.uk